Graphic & Illustration

Amulet Branding

April 12, 2022

This is a branding project for a fictional product called Amulet. Amulet is a digital emotion assistant, which could be worn and used bio-technology to measure and record physical signs of distress, and thus provide the wearer with both an objective perspective and avenues for seeking support.

During this 3-month project, I …

  • Drew sketches, created logos and logotypes. With Procreate and Illustrator.
  • Built the design system with variants then applied them on the mockups. With Photoshop.
  • Iterated with critiques from professor and teams.