Amulet

This is a branding project for a fictional product called Amulet. Amulet is a digital emotion assistant, which could be worn and used bio-technology to measure and record physical signs of distress, and thus provide the wearer with both an objective perspective and avenues for seeking support.

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During this 3-month project, I …

• Drew sketches, created logos and logotypes. With Procreate and Illustrator.
• Built the design system with variants then applied them on the mockups. With Photoshop.
• Iterated with critiques from professor and teams.